I love Lulu Lemon. Not because I’m some peace-loving, zen yogini or anything even close. I just love the style, fit and feel of their clothes. Plus the whole vibe of the store makes me happy. But do you know what I really love most about the place? The bags.
Come on. You love them too. They’re cute. They’re uplifting. They’re the perfect Trader Joe’s reusable grocery bags. But here’s the moment of truth. What do the bags actually say? Don’t look! This is a challenge I’m putting before you. Everything on those bags is thoughtful, philosophical, and inspiring. But I bet, no matter how many tata tamers you have, you can’t come up with 10 phrases that adorn that bag. Too hard? How about five? Three? One?
I wouldn’t ask you to attempt anything I wasn’t willing to try myself. So here goes:
1. Listen intently…to someone?
3. Friends are more important than money.
4. Something about sweating every day.
5. Do something every day that scares you.
6. Life is a journey, not a destination. (Okay, I’m stumped and this was the first generic philosophical phrase I could think of. But It could be on the bag.)
I have now retrieved one of the many red and white sacks I possess and am moderately horrified by my performance. I got 4…sort of. “Breathe” is actually “Breathe Deeply.” But I think I deserve at least a half point for my effort. It’s “Listen, listen, listen and then ask strategic questions.” But who would ever remember that? I didn’t get “Love,” which is so blatantly obvious it’s almost embarrassing. I missed “Dance, Sing, Floss and Travel,” “Creativity is maximized when you’re living in the moment,” “The pursuit of happiness is the source of all unhappiness.” I could go on. But instead, I’m just going to encourage all of you to step away from your computer and go into your bedroom, closet or the trunk of your car and pick up one of your Lulu bags. Then grab a cup of tea or a mug of French press coffee, sit down and really read what’s on that bag.
It’s kind of nutty to think that a tote from a retail establishment could honestly change your life. But I really think this one can. Because it’s true, “Friends are more important than money,” and “Your outlook on life is a direct reflection of how much you like yourself.” The bag is like a modern day totem pole, celebrating today’s overwhelming obsession with spiritual enlightenment, and saying to the world and generations to come, “This is who we are. This is what we believe. This is what we are striving towards.”
It’s actually kind of cool to think about this as an emblem of our people. Probably a little kooky too. I doubt that the marketing guru who came up with the bag design considered herself a modern day messenger of current societal standards. But who knows. Maybe Sarah Palin, in one of the upcoming Republican primary debates, will cite Lulu as her favorite political philosopher, just as George W. did in the now infamous 1999 debate when he chose Jesus Christ as his. WWLD?