A “mini-pad,” really?
OK, so they pay some marketing group a boat load of cash to come up with a name like “iPad Mini?” Did they not think that people would shorthand it as “mini pad?” Which only leads me to ask what we should now call a regular sized iPad? That’s right. It’s a “Maxi pad.” I mean, seriously, nobody thought of that? Or else they did and were simply not deterred by the menstrual connection? Really?
Look, there are a host of poorly named products out there. There’s everything from Pee Cola to Barf laundry detergent. But most of the real doozies are from other countries and sound funny to us but really make sense in a different language. But for a company like Apple to just sort of miss this one seems like a colossal failure in the marketing research department.
The last product I remember with an equally bad name was the little chocolate chews my mom used to pop to help her stay slim. They were called “Ayds.” Remember them? Of course once the AIDS epidemic took center stage, the diet candies lost their appeal and left the marketplace.
I once found a guy in the phonebook named “Al Coholic.” No joke. I called him on the radio and asked him live, on-air, if he’d found it troublesome to go through life with a name like that. He said he had no idea what I was talking about. Like “Al Coholic” was just as vanilla a name as “John Smith,” which given Mr. Smith’s heroic notoriety, is sort of amusing since his name has come to stand for the epitome of unremarkable, trite and ordinary.
When we first were convinced that my youngest son, in utero, was going to be a girl, I thoughtfully presented the name option of “Leah” to my husband Mark. He just stared at me in disbelief. “Lay-a-Gettleman?” he quarried, “”That’s not a name, it’s a sentence.” I had to admit he had a point. I just hadn’t thought of it.
Which brings me back to the whole Kotex thing. I mean sure, people make mistakes. We’re all human. But when you’re a multi-billion dollar company, like Apple, you sort of expect more. Unless…maybe they’re going after that ever-so-elusive, older, female demographic. I hadn’t thought of that. Maybe they deliberately named their new device after an outdated feminine hygiene product to try and attract the gals who grew up using those “mini pads.” Now that is ingenious.
Expand the market share from dweebie, gen-y males to mature, married chicks, 54 plus. Hmmm???? Clever move. Boy those guys at Apple are ahead of the curve.
Unmotherly Insights 